Humans are emotional beings – there’s no doubt about it. Emotions play a huge role in everything we do, and this includes decision making – even when we want to purchase a product or service. When it comes to videos too, it’s some emotion that is evoked in us that makes it memorable and triggers […]
Video marketing works – there’s no denying that. But only if you give the audience what they want! After speaking to audiences and successful marketers alike, we concluded that these are the main types of video content people want to see: Tutorials: How-to videos are a big hit because they help people understand how to […]
To make an effective pitch today – whether you’re targeting investors, customers or board members – you need video; after all, human brains process visual info 60,000 times faster than text! Videos are also capable of entertaining while educating. While it’s the most effective method to tell your story, it can also be pretty daunting. […]
Video is a very powerful marketing tool. Are you still shying away from using it? If so, here are 12 compelling reasons as gleaned from businesses who have tasted success with it: People love videos: It’s no secret that people prefer to consume videos rather than text; they are easy to digest and deliver the […]
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