Motion graphics are today widely popular and used in types of video production – TV commercials, web video, event videos and more. A well made 30-second video can be far more effective for your business than several pages of text. A video editor needs to be on top of their game when it comes to motion graphics because the audience has come to accustom only the best.
And this means latching on to the latest trends, or at least being aware of them. In motion graphics, trends come and go, there is no way to predict which trends will gain traction a year or more from now, because the technology changes very fast. Keeping that in mind, here are the 5 top motion graphics trends to watch out for in 2016.
The fact is that the audience has a shorter attention span than ever before. As the emergence of live video streaming apps such as Periscope shows, people want shorter videos, or content in much smaller bites than ever before. The growth of social media and video sharing sites such as YouTube, Vimeo, Vine, etc. have pushed motion graphics editors to create content suitable for videos of shorter formats that are only a few seconds in length.
Practical elements or real objects will be used as design elements in motion graphics. All motion graphics won’t be just made from computer generated elements. The use of practical elements in motion graphics is similar to the idea of a full frame video, but here, instead of using the entire video clip, the key subject matter is rotoscoped out and added to the motion graphics sequence. Stop-motion videos are the prime examples of where practical elements are used. Stop-motion combined with practical elements make for a compelling way to tell a story.
4K: The New Standard
4K resolution is the biggest thing in video right now, and your clients will specifically demand that you design content that is compatible with the 4K res. YouTube, Netflix and a host of online streaming services have already experimented with 4K and use it liberally. Even hardware manufacturers have latched on to the trend. Apple, Dell, Lenovo and HP, all make computer monitors that support 4K and even 5K resolutions. Vimeo was one of the earliest video sharing sites to realize the importance of 4K videos and has the first mover’s advantage in this. So there will be a huge demand for UHD 4K TVs and DSLRs to have 4K video recording abilities, which is why as a motion graphics editor, you may expect more orders from clients to target the 4K spots. So what if you are not ready for 4K as yet? One option is to buy 4K stock footage such as Dissolve’s 4K clips.
Divisible content is content that can be reused is several other formats. Divisible content is nothing but modular storytelling, which stands as a whole or on its own in different fragments. You can use fragments from divisible content to extend your story. Divisible content can be shared across various networks without losing the focus on the original message or video. For example, you can extract a video that lasts for only 10 seconds and can stand on its own from an original 3-minute video. This can have a great impact when shared on short-video sharing services such as Vine. Divisible content is a great way to get a much bigger audience interested in your product or service, and then to lead them to the bigger, full-length video.
Huge Demand for Custom Video
Custom videos are hugely popular with audiences across the world. They answer specific questions that an individual or a small group of clients or customers may have about your products or services. Custom videos are more like a video based FAQ service, which is far more interesting than reading the FAQ in a text form on the website. Custom videos don’t sell products or services, they answer questions about your products or services and are a great way to engage with your audience.
So these are the 5 top motion graphics trends to watch out for in 2016. Hope you enjoyed this article. We look forward to your questions and suggestions, so please keep the comments coming!