There’s a reason why everyone talks about videos nowadays. They’re visually enticing, attractive, and can deliver a long message into something enticing in just under a minute. This is why you would notice why people prefer to watch videos rather than lengthy texts on websites.
Take for example YouTube. YouTube is the largest search engine after Google with more than 1 billion views each day. Now, are you curious on what you’re missing not using videos as part of your marketing?
1. Lack of Brand Identity
Having no videos up for your brand makes you look unprofessional, especially if your competitors use this to their advantage.
Businesses trust brands with a more professional look. They also like seeing what you have to offer right away rather than going through your website’s pages and reading an entire page of what you do and how you can help them.
2. No SEO
Did you know that websites with videos get indexed higher on Google? No? Then it’s like you’re just leaving money on the table.
With emergence of videos on all social media platforms, you have even greater chance of ranking higher and reaching a HUGE audience.
Take advantage of Facebook, Instagram, Snapchat, Twitter, Pinterest, and LinkedIn. You don’t have to use all of them, you can focus on one or two platforms which is targeted most for your business’ needs.
3. Lack of Virality
Another way video marketing can help you is when your videos go viral. In number 3, we mentioned SEO, that can also boost your business’ reach when you post videos and a couple of followers view and share it and those who share from your followers also share it to your followers. You know how it goes.
Being viral is being able to be omnipresent as well.
If you’re only now planning on doing videos, you don’t have to worry about your old content because you can still repurpose them and share it on different platforms.
4. Low Conversions
If you’re still reading this and not convinced why you must have videos for your business, how about the lack of conversions?
Having no videos is an absence of a virtual salesman for you and your business. When Dropbox created a video for their marketing, their signups increased to 10% in just 1 year.
5. No Personalization
Videos are catchy to the users, you can address inquiries using a video with a short couple of sentences and you can easily attract your audience.
People are mostly visual, we like animated things, photos, and videos and not just plain texts. Without videos, addressing problems or questions or even simply promoting your business can be a challenge.
6. Lack of Emotional Triggers
Your videos can not only help attract your audience visually but also feel the connection with you and your business. People make decisions based on feelings, whether we admit or not. Having a good video explaining what you do and how you can help them market their business.
Have you made your decision yet?
Get on with the video marketing bandwagon, have fun with it and enjoy the results!
I have a FREE 5-step guide to video marketing which you can download here, if you want to get started.