Explainer videos have made a huge impact to businesses in 2017 – and it’s easy to see why.
They’re not simply another fly-by-night social media trend, rather they’re a shift in how businesses present content to an audience. Explainer videos are short, entertaining and informative pieces of content with one goal: understanding.
Put simply, they explain – and they do it well.
Here’s how you can use them in your business:
1. Simplify your message
A good explainer video on your homepage will let visitors know who you are, what you do, and how you do it. Creating one will also help clarify this with your team, and keep everyone on the same page. One mission: thousands of problems to be solved.
2. Connect with your audience
Social media love video. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019 – meaning your Facebook fans, Twitter followers and everyone who connects with you online will expect video content.
3. Build trust
Investing in great visuals lets your audience know that you trust your own judgement about using video as an effective way to communicate, and that you’re serious about solving prospects’ problems. You could also fit in some testimonials and one or two lines from your company’s favourite case study!
4. Save your prospects time
Explainer videos do the same job as tutorials, walkthroughs, introductions and presentations – in a minute and a half. A prospect finds it easier to retain information from a video than if they were trying to digest a ten-page white paper (and it doesn’t feel like work!).
5. Give a good impression
Slick visual content is the hallmark of an innovative 21st century company. Slick logos and regular social media updates are icing on the cake – but growing a business and inspiring loyalty depends on communicating your value quickly, effectively and memorably. Don’t just think of your customers here: think of investors, competitors and peers, too. You never know who’s watching.
6. Establish yourself as an authority
Videos explain complex topics like no other – why not use them to demonstrate your expertise? Wax lyrical on the intricacies of your manufacturing process, or just demystify common misconceptions about the service you provide. Your customers will thank you, and know you’re an expert.
7. Market yourself easier
Videos can be shared across almost any platform, and accessed by anyone with an internet connection. Modern networks and improvements mean that no one should wait ten minutes for a YouTube video to buffer any more – so use that to your advantage, and make entertaining, accessible video a core part of your marketing in the next few months.
Get in touch to find out more about commissioning exceptional explainer videos for your company today.
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