Coaches and consultants
Do you think that it will make a difference if you can tell your audience what you do?
Show them what you do?
If you answer is the later then continue reading this.
This case study is going to shed some golden nuggets about how you can stand out from your competition.
It will show you how you can use this one video, too.
Case Study: Grooa’s – The C.L.E.A.R. Mindset
The Clear Mindset method is focused on resolving conflicts and dealing with disagreements at the workplace.
1) Breaking the complex Clear Mindset process to the target audience.
2) Creating brand awareness
The Clear Mindset is a product of Grooa and they needed to explain the process of how workplace conflicts could be handled in a more effective way.
This was a big issue for landing customers because the audience failed to understand the proprietary C.L.E.A.R. method
We became students of Grooa and learned their business needs inside out.
The entire project outline was structured to be more relevant to the prospects of Grooa.
The script was worked out in great detail creating a solid foundation for the project.
The graphics were more “cartoony” since we wanted to keep the video as light-hearted and fun as possible.
This was the classic YOU Video (TM) from our Proprietary Behavioral Lead Journey (TM) System.
We were successfully able to break down the complex process in a video which is a little less than 2 minutes.
The video is the central piece for all the training and conferences where the client pitches.
It is used as an intro to the training material on the website and across social media which creates further intrigue about the methodology.