Video marketing is an art and the success of any marketing depends on the promotion and distribution of your content. The 80/20 rule applies to video marketing as well where we produce videos 20% of the time and optimize the videos, distribute or repurpose them 80% of the time. Today I am going to give […]

There is no doubt that video marketing is the hottest trend currently and this won’t be slowing down anytime soon. With easy accessibility of videos to everyone, the influx of visual information that your prospects receive on a daily basis can be overwhelming. Chances are that you are already using videos or you are considering […]

Having taken the time to design and develop a high-quality promotional video for your website, it’s important that you get a solid return on your investment. In this article, we’ll be giving you detailed tips on optimising videos. As a starting point, we have written this article on the basis that you’re hosting your video […]

Explainer videos have made a huge impact to businesses in 2017 – and it’s easy to see why. They’re not simply another fly-by-night social media trend, rather they’re a shift in how businesses present content to an audience. Explainer videos are short, entertaining and informative pieces of content with one goal: understanding. Put simply, they […]

There’s a reason why everyone talks about videos nowadays. They’re visually enticing, attractive, and can deliver a long message into something enticing in just under a minute. This is why you would notice why people prefer to watch videos rather than lengthy texts on websites. Take for example YouTube. YouTube is the largest search engine […]

If you didn’t know already, an explainer video is a short animation video that businesses use to get their brand stories across in an attention-grabbing manner. They became popular when a company called Common Craft made a video to explain the use of Twitter. How effective are explainer videos and why do explainer videos work? […]