Humans are emotional beings – there’s no doubt about it. Emotions play a huge role in everything we do, and this includes decision making – even when we want to purchase a product or service. When it comes to videos too, it’s some emotion that is evoked in us that makes it memorable and triggers […]

Video marketing works – there’s no denying that. But only if you give the audience what they want! After speaking to audiences and successful marketers alike, we concluded that these are the main types of video content people want to see: Tutorials: How-to videos are a big hit because they help people understand how to […]

To make an effective pitch today – whether you’re targeting investors, customers or board members – you need video; after all, human brains process visual info 60,000 times faster than text! Videos are also capable of entertaining while educating.  While it’s the most effective method to tell your story, it can also be pretty daunting. […]

Video is a very powerful marketing tool. Are you still shying away from using it? If so, here are 12 compelling reasons as gleaned from businesses who have tasted success with it: People love videos: It’s no secret that people prefer to consume videos rather than text; they are easy to digest and deliver the […]

Experts are predicting that in 2017, 74% of internet traffic will be video. Already the number of online video users has crossed the 1.5 billion mark according to Cisco. YouTube sees one billion unique visitors every month – making it the second largest search engine online after Google. Static video advertising is fast becoming a […]

Creating informative and entertaining videos for your business is a great way to engage your audience and boost business.  Your video is a reflection of your brand, and it can be an effective marketing tool – if done right. Often, small businesses produce videos poorly, which may do them more harm than good. Here are […]

One of the most effective ways to get crowdfunding success is to create a powerful video that convinces potential donors about your product. Kickstarter says that a good video can boost your chances by 50%! You don’t have to be a genius director or have top-notch equipment to come up with an eye-catching video. All […]

You may have noticed more videos popping up in your Facebook newsfeed. Obviously, it’s because video marketing is working! Videos communicate stories like nothing else can. You too can use this tool to boost engagement and drive more traffic. Here are 5 ways to do it, and the inspiration behind each one: 1. Educate: Nothing […]