The elements of a successful presentation design are balance, emphasis, utility and movement. How do you create a beautiful presentation?
First, you need a grand vision, according to which the visual elements should be brought together to create one seamless whole or a big picture. Next, you need to consider your options regarding the layout, typography, and imagery, so that they add up to a single cohesive set of design elements.
Let’s discuss how this is done by focusing on the elements of a successful presentation design.
The key to any presentation design is that all slides should be closely integrated and connected together visually. Your deck has to have a more consistent look and feel. There shouldn’t be a single design element that looks out of place. All elements on the page should relate to one another using the right color, texture and shape. The design should be like a seamless whole and there should be a definite purpose to the whole thing. If the design comes across as scattered or without cohesion, then the message that you’re trying to convey with it would be lost and you will only end up confusing your target audience. So use the principles of typography, color and balance to bring all elements of the design together into a unified system.
As a designer, you should focus on a specific element of your design, so that it stands out in the crowded marketplace and captivates your audience. The way to do this is to focus on a certain part of the object using the right combination of color, placement and size. So which element of the design should you focus on, or emphasize? Well, that depends on what’s the most important feature of the slide, once you know this, the rest of the task becomes easier. Also, you can increase the emphasis by using brighter colors, bolder text and larger images.
In presentation design, there are two types of balance, namely, symmetrical and asymmetrical. Let’s talk about symmetrical design first. An example of symmetrical design is the human face. When it comes to symmetrical balance, the elements on both sides of the design are about the same size or in a similar location. So basically, if you draw a line through the middle of symmetrical design, it would give you a mirrored image on both sides. So to make the best use of the symmetrical design technique, ensure that the images, text and other elements are equally weighted and property aligned on either side of the slide.
When it comes to asymmetrical balance, each side of the design is different from the other, and still balanced. For example, you can have one large block on one side and 4 or 5 smaller blocks on the other. Asymmetrical balance makes your design much more interesting, by adding a whole new dynamic to it.
Motion or rather a sense of motion is very important to any presentation. Designers use curved lines to give an illusion of motion, so that the audience gets an impression that the slides are part of a seamless and unified whole. This adds a flow to the story and makes things more interesting for the audience. So remember to use curved lines in the design, to make for more creative chart layouts. Don’t use the standard boring chart designs as that won’t move or excite the audience in a similar manner.
So these are the four elements of a successful presentation design. The important thing is to incorporate each of these elements into your design so as to make your presentation better organized and more cohesive. Hope you enjoyed reading this article. If you have any suggestions or questions for us, do keep the comments coming.