To make an effective pitch today – whether you’re targeting investors, customers or board members – you need video; after all, human brains process visual info 60,000 times faster than text! Videos are also capable of entertaining while educating. While it’s the most effective method to tell your story, it can also be pretty daunting. Here are a few simple strategies for telling your story meaningfully and effectively.
- Focus on quality: either invest in high quality equipment or outsource the production to an expert; it never does to compromise on quality, if you’re looking for heavy traffic. A video with blurry images and muffled sound is not going to go viral! Don’t rely on the free editing software; spend a bit more and get premium software like Adobe Premier, AVID or Final Cut Pro. Spend some time and effort to include good animation, music and graphics as well.
- If you’re appearing on camera, groom yourself properly. Write out and practice what you’re going to say, and speak naturally, looking into the camera. Dress appropriately and ensure a good setting that reflects your brand.
- Have a clear idea of what your brand is, and the message you want to convey, along with the tone, before you actually start producing the video. Think: who are you actually, and how can you convey that to your audience visually?
- Show, don’t tell: rather than waxing eloquent about who you are, showcase it. If you’re quirky, artistic, cool, nerdy, – whatever it is, show your audience. Be natural and be yourself, rather than trying to be someone who you are not. Have fun making the video, and your audience will too.
- Brevity is the essence: Keep it short and it will be sweet. Tell your story concisely, and well. Don’t use jargon or big words; it’s just going to make you sound pompous, not smart. 60 to 90 seconds is the ideal length, but you can stretch it up to 120 seconds at the most.
- Deliver the key message at the start: you’re not making a suspense thriller! Deliver the punch in the beginning, and follow it up with supporting information till the end.
- Don’t focus on selling right away – just get them interested.
Creating a great video is not impossible, but it’s not a piece of cake either. You want to get it right, because after all, your video is a reflection of your brand. If you’re not tech savvy or way too creative, you might want to consider hiring an individual or company with expertise in this field. Rohan Kale is an accomplished video producer who has helped dozens of clients achieve their goals by producing amazing business videos. Just tell me everything you want, your budget, and together we can create some magic! Just click below to set up an appointment:
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