It is not an accident that when being taught how to remember key facts or words, we are encouraged to attach a mental image to them. It is called word association and is also often used when needing to remember the names of people.
As a consequence, when wanting to convey a message to potential clients or customers, it is vital for any business to employ all means available to it in order to make that message as memorable as possible. Clearly words alone are not enough, so to a degree digital advertisers came up with the perfect solution – the viral video, one that is not only incredibly memorable through its content, but is also of sufficiently engaging content for us to want to share it with our friends. However, the viral video has worn a little thin as more and more people search for new viral trends. The problem is, the beauty of the viral video – a natural spontaneity – has been lost.
Today it is not so much a case of reinventing the wheel, but there needs to be other ways to create a memorable video, especially where first-class video presentation design can provide that necessary impact you need to create that memorable visual trigger and ‘brand association’.
There are a number of choices where video presentation design is concerned. There is static imagery with an audio soundtrack, animation, the white board video and the full ‘cinematographic’ video. What you need to ask yourself is both what the message is you want to convey to your intended audience, and how this may be best achieved. If in doubt, talk to someone in the business who knows – that would be us by the way!
Videos are not just for product sales and those of you who think that are missing out on a trick or two. The variety of uses for video content is as broad as it is long, from keynote presentations to safety drill procedures, CEO annual statements to motivational speaking, product demonstrations to explainer videos, each and every one of them has their place and, if created with that extra bit of thought, can be transformed from hum-drum to banging the drum!
If you are still not sure, put yourself in the shoes of the person watching your video. Ask yourself if they will understand your message just as well if it came in the form of an email text or a page of website copy? Do they get a stronger and more effective call to action if they both hear and see it, or are words alone sufficient? Could a video help you to bridge that gap between yourself and your customer and generate more leads as a consequence? Time and time again the answer to that last question has proved to be yes. So the last question is, what’s stopping you?
Invariably it is cost that holds many of you back, and we appreciate that today ‘money is no object’ is a phrase we will never hear. We are acutely aware how critical ROI is, and that a major expenditure on a video production has to be justified. However, we also know from experience the difference our videos have made for our clients, and all we can say is we would like to achieve the same for you.