Whatever the nature of your business, the bottom line is that you want visitors to your website to be left in no doubt as to what you offer and to understand why they should come to you, whether it is to buy products or use your services. You want to be their number one choice.
For some time, writers have been honing their skills to create effective website copy, engaging and compelling content to persuade the reader to take the plunge and either hit the ‘buy’ button or the ‘contact one’. Certainly there is still a need for effective content, but the word count required has diminished, making way for impressive and eye-catching imagery and yes, a clever video presentation.
In the digital age time stands still for no-one, and how we choose to receive and digest information changes almost yearly. While many of us may not have actually realised it, we are in the grip of a ‘mobile revolution’. By that, we are referring to mobile technology and the simple fact that today more people access the internet via their smartphone or tablet than those who use a PC or laptop. As a consequence, websites have had to adapt in how they convey information. Because of the size of smartphone screens, nobody wants to be confronted with a concise version of War and Peace when they hit a business landing page.
However, give that person access to a video, a made-to-measure tool perfect for smartphones, and you will find the ‘play’ button being clicked far more times than you might expect based on your previous conversion rates. Today browsers want to be almost spoon fed their information, and that is where videos, infographics and clever video presentation design score very heavily.
Of course there is no doubt that the principal reason for having a video is to attract potential customers and clients. But a website video can achieve much more for you than you may realise. On the surface it tells people you are helpful and you want to make life as easy as possible for them. It also lets people know you want to engage with them, that you are approachable. It also brings an element of ’real life’ to a platform that exists in a ‘cyber world’ – we can sometimes become so technologically oriented that we forget we are still dealing with human beings!
Finally, there is the secret weapon. Encouraging visitors to your website to stay there for as long as possible. Did you know that Google loves websites where visitors linger and stay a while rather than suffer the more usual fate of a rapid click-through rate? At a time when so many businesses spend appreciable sums of money on SEO campaigns in order to promote their website ranking, every little helps, and a video helps more than a little on this front, it helps a lot!
Add the fact that videos are great to attach to email campaigns, ideal for promoting yourself on social media platforms such as Facebook, and instantly shareable and therefore a great means of increasing brand awareness, your return on investment (ROI) can often be much further reaching than you may have first anticipated.
Having a video created for your business is not cheap, but often the best investments never are. The question is not so much can you afford to have one created, but more a case of can you afford not to? If you’re still doubt, just give us a call and we’ll be happy to explain more.