What should you really expect from using Infographics? Why use them, how do you know what makes for a quality infographic and what doesn’t? How can you make your message – a blog post, an article or a video – go viral with the use of the right infographic?
First, let’s understand why infographics are so effective. According to a study by WebDAM, the human brain processes visual information much faster than textual content. In fact, a picture conveys a message 60,000 times faster than a text.
Most people – over 65% of the population – are visual learners. You may have observed this with small children. They are likely to learn their alphabets faster when you use attractive imagery to distinguish each alphabet. That’s the way it is with conveying your message to an audience as well.
With infographics, it is possible to share highly complex information to an audience in a way that is instantly understood by them, using a simple, readable, image-based format. For this reason, there’s a huge demand for quality infographics from the media, small and large businesses and popular websites.
For an infographic to work, the content should be in sync with your products or services. Marketing is important here, and marketing the infographic to a plan is just as important as creating high quality content. Ultimately, it is marketing that gets you high quality inbound links from authority sites in your niche, just as much as top rated content does.
So how does one create a great infographic? Well, behind every great infographic, there is a unique story or idea, a level of consistency in the presentation and verifiable data that one can trust almost implicitly. These are the three elements involved in the creation of a successful infographic, one that goes viral on the social media and gets you much needed attention. Let’s discuss them in detail….
There are different ways to present an infographic, such as graphs, flow charts and sequential data. You can safely use any of these methods, provided you use them well. The important thing here is to match your headline to the topic and to the tastes of the audience it is aimed at. So if your infographic is targeted at a youthful audience, a suitably zippy, interesting headline should be used.
Nothing sells an infographic better than a great idea or a unique story. The idea has to be unique and it has to be something that your audience can relate to on an emotional level. You should use familiar images to embellish the idea, such as a thinking hat – which symbolizes thoughtfulness and intellect. It’s not necessary that you should always present a new idea all the time – the trick is to present an old idea in a unique and original manner, using highly imaginative visual content to back it up.
If you feel short on ideas, the social media is a great place to do your research. Look for the trending topics on Twitter, Facebook and Instagram. Other great places to find great trending topics are Reddit, Google Trends and Alltop’s Holy Kaw.
When looking for ideas, look for those that are evergreen – which never go out of fashion or are slightly controversial or interesting enough to arouse a debate, such as, “Why Chromebooks are better than PCs”, “Why Women are More Emotional than Men” or “How to Choose the Right Web Hosting Provider”, and so on.
The data is the most important thing about a quality infographic. Any infographic which is not backed by proven statistical data cannot be taken seriously. If an infographic contains data that is either exaggerated or untrustworthy, it actually causes substantial damage to your brand and the message that you are trying to convey to your audience. In the age of Google, it doesn’t take long for your audience to find out whether your data is true or not. So, no matter how high the temptation, never mess with the data, and trust only the most reliable sources to get your data from. In fact, only use data that has been presented by multiple authoritative or trusted sources, not just one or two. Any data you use has to be authenticated by industry experts. No, Wikipedia is not a trustworthy source for your data!
So, now you know why infographics are so important and how to create infographics that stand out in a crowded marketplace. Hope you enjoyed this article. We look forward to your questions and suggestions, so please keep the comments coming!